About Havas

Havas Media Network is one of the largest global communications groups, operating in over 140 countries. Their mission is to help brands connect with their audience using creativity, media, and entertainment. Utilising a number of unique platforms, Havas builds media experiences that enable brands to reach their target audience effectively by understanding where they are and engaging through the content they value.  

‍

‍

Expanding Havas’ technical capabilities

In 2021, Havas partnered with ddroidd to modernise one of its platforms and broaden its technical capabilities. Our team worked closely with Havas to help deliver a work programme while also contributing to the evolution of their software development processes.

With ddroidd, Havas enjoys the flexibility to scale its delivery team up and down based on project needs. Our team provides access to a wide range of expertise, deploying an average of 20 team members with skills in full-stack developers, data engineers, business analysts, project managers, and QA engineers.

‍

‍

Project Delivery

We collaborate directly with Havas' IT team to offer a range of services, including technical consultation, software development, application management, training, data management, and ongoing application maintenance. Havas has a portfolio of platforms that enable its teams to deliver industry-leading media and communications campaigns for brands. Some key platforms we work on include Sync, the Growth Platform, and report dashboards for clients and internal use.

‍

Sync

Sync is Havas’ internal invoicing tool that helps streamline its financial operations. It integrates seamlessly with other applications like MDM API, AV Labs, and Agresso. Together, they provide a powerful portfolio of solutions for Havas to deliver world-leading strategic marketing campaigns.    

Sync is designed for easy campaign management, automating invoices, tracking budgets, and effortless financial reporting, freeing up time and increasing team efficiencies. Our team updated Sync with the latest technologies and migrated it to the cloud.

‍

Growth Platform

Havas’ Growth platform automates lead nurturing, streamlines opportunity management, and personalises customer interactions. Powered by Salesforce CRM and backed by data-driven insights, this platform accommodates multiple markets.

We worked with Havas to update and enhance the platform, focusing on standardising data entry across markets. Our business analysts collaborated with key stakeholders to map out new workflows, ensuring a consistent experience for all users. The updated platform allows Havas to tailor the system to their specific needs while maintaining standardised data for seamless reporting. We continue supporting and maintaining the platform, gathering ongoing data and suggesting improvements and features.

‍

Dashboards  

Havas’ client dashboards utilise powerful business intelligence solutions to track and measure marketing campaign performance. These dashboards provide valuable insights, allowing clients to make data-driven decisions. Internally, Havas employees use dashboards to generate financial reports, understand what has been billed, and forecast based on planned work. As a service-led business, Havas employees can track time and run reports from timesheets.

Our team maintains and updates these internal and external dashboards, fixing bugs and adding new features as required, as the dashboard helps the Havas team stay organised, track progress, and streamline their processes.

‍

‍

"In our technology partnership, the collaborative spirit extends beyond projects—it's a collective ethos woven into the fabric of our teamwork. From sync migration efforts to crafting client converged report dashboards, each endeavour is a testament to our combined expertise and dedication. The camaraderie we foster isn't confined to the digital realm; it comes alive during team nights out in Cluj and Iasi, adding a dynamic layer to our professional synergy. Together, we navigate challenges, celebrate victories, and forge a partnership that thrives on both excellence and shared experiences."  

Mark Flynn, Head of Technology & Applications and Elliot Rolls, Tech and Applications Director at Havas Media Network