CMS in the Spotlight: Umbraco vs Sitecore vs Kentico

When it comes to the best CMS (Content Management Systems), users are spoiled for choice. However, this can make it difficult to decipher which option is right for your business.

Whether you’re an established company looking to expand overseas or a start-up looking to find your feet in the digital world, there’s a CMS out there that will meet your budgetary requirements and your design needs.

In this guide, we’ll explore the benefits of Sitecore, Kentico and Umbraco. By the end of this article, you should feel confident in making the right decision for your business.

Sitecore

What is Sitecore?

Built on the open-source ASP.NET framework, Sitecore empowers marketers and web content editors by giving them complete control over their website. The platform acts as an omni-channel marketing platform for businesses to offer a fully integrated customer experience.

Benefits of Sitecore

• Personalisation: One of Sitecore’s most sought-after features is its ability to capture insights about customer interactions and behaviours securely. With this data, businesses can connect with their customers to deliver an individualised digital experience, forge strong relationships, and boost conversion rates.
• Fully scalable: It’s difficult to outgrow Sitecore. With a range of scalability options (including scaling out and scaling up) through the Sitecore Experience Database (or xDB), businesses can better cope with sudden increases in website traffic. Sitecore is also designed to work over multiple territories with different languages.
• Cloud-first platform: As a cloud-first platform, teams don’t need to jump between disconnected systems and manually join the dots to understand customer activity. Supported by real-time AI technology, Sitecore helps track performance throughout marketing campaigns. Using one single campaign tracking code allows marketers to track engagement on both internal and external channels.

Who is Sitecore for?

Sitecore is suited to serve large, ambitious businesses that need a well-rounded solution to help them achieve their business-critical goals — not just a website. With Sitecore’s tools, businesses benefit from marketing automation and detailed customer insights that they can leverage to adjust their campaigns and engage with individuals in the most personal way.

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Kentico

What is Kentico?

Kentico is an all-in-one solution with integrated functionality for CMS, e-commerce and digital marketing. This online marketing suite offers functionalities ranging from personalisation and personas to social media and integrated newsletters, making it suitable for most industries.

Benefits of Kentico

• Easy-to-use interface: Kentico strikes a perfect balance between ease-of-use and practicality, thanks to its wide range of intuitive features. It doesn’t take much technical skill to get to grips with editing and updating content on this CMS. Its “what you see is what you get” browser-based interface allows users to visualise their content before uploading it.
• Customisation: An extensive set of features and functionalities means businesses can create a visually appealing website tailored to their brand and vision. Along with out-of-the-box functionalities, the platform features an open API that allows users to integrate anything with the system.
• Price: For an all-in-one CMS that’s capable of adapting to multiple industries, Kentico is highly cost-effective, especially as an entry-level solution. You can adjust your website to your budget — a huge plus for businesses that are starting out with limited resources. As your business expands and your audience grows, it’s possible to add new features and functionalities; however, these do come at a higher price.

Who is Kentico for?

Kentico is geared towards medium-sized enterprises that want to future-proof their digital presence and create an excellent customer experience. Thanks to its competitive subscription-based model, Kentico can grow with businesses, adapting to new needs as they arise.

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Umbraco

What is Umbraco?

Umbraco is an open-source, free-to-use CMS written in Microsoft .NET. It’s known as the “friendly CMS” for its user-friendly features like the flexible content management strategy and extreme responsiveness.

Benefits of Umbraco

• Light weight: Umbraco is a pure content management system. There are no complex features lurking in the background, meaning it’s easier for users to get it up and running. As developers add new features only when and as they’re required, Umbraco websites tend to run extremely fast, with no unnecessary loads weighing them down.
• Extensibility: Umbraco is an open-source platform, meaning users can develop additional features and extend the system to meet any requirement. It also differs from other CMS in that users can expand the core functionality of the CMS without having to juggle various third-party plug-ins.
• Secure: Built on Microsoft .NET technology, Umbraco benefits from a range of .NET security features that aren’t available in PHP-based CMS, like WordPress. It also has extensive security vetting and penetration testing every six months to detect any vulnerabilities. As Umbraco is less reliant on third-party plug-ins, websites are protected against compromised, out-of-date additions that often cause security breaches.

Who is Umbraco for?

Umbraco is a straightforward, easy-to-maintain CMS that focuses on quality over quantity. It’s often a popular choice for SMEs, given the price and out-of-the-box functionalities. It’s ideal for those who want a clean, fresh website to showcase their digital presence.

When it comes to content management systems, there’s no one-size-fits-all solution. You need to consider your resources, budget, business aspirations, and business size to pinpoint what CMS would best suit your company.

At ddroidd, we’ll analyse your business needs and goals to select the right CMS for you. We’ll take care of your digital transformation journey from start to finish, adding value to your business while driving growth.

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